4/9/2023 0 Comments Fifa 11 plus videosUnder its current agreement with FIFA, EA Sports has been limited in commercial activities because of FIFA’s sensitivity to its slate of commercial partners. Perhaps pointing to potential commercial opportunities, the statement also included a comment from Nike. His association with the FIFA game as an engineer dates back two decades. The company was quick to leverage its connections on Tuesday moments after the announcement of its change of direction went live, some of the world’s biggest teams - and some of the smallest - made clear they were siding with EA Sports over FIFA.Īndrew Wilson, the EA Sports chief executive. Those deals allow EA to use the names and likenesses of not only players but also world-famous clubs and prominent leagues and competitions in its game. Its position has grown to almost complete control over the soccer gaming industry thanks to more than 300 other similar licensing agreements with organizations like UEFA, which runs the Champions League, and domestic leagues and competitions around the world. ![]() Part of EA Sports’ calculation in separating FIFA, the organization, from the game that bore its name for a generation was the steep hurdles any challenger will face in testing EA’s dominance in the market. “EA will continue to motor on: They have got all the technological smarts, the creative implementation of an absolutely fantastic football game - and it really is fantastic. ![]() “If you’re breaking a relationship that goes back over 20 years there will be consequences,” said Gareth Sutcliffe, a senior analyst specializing in the video games sector at Enders Analysis. That proved to be a step too far for EA Sports, which now must persuade legions of devoted fans to get used to another name. In addition to a doubling of its licensing fee, FIFA also demanded the ability to attach its brand to other digital products, including other video games, according to people familiar with the talks. “It was really about how can we do more for the players, more for the fans, how can we offer them more modalities to play, how can we bring more partners into the game, how can we expand beyond the bounds of the traditional game,” Wilson, whose personal association as an engineer of the game dates back two decades, said in a telephone interview. When even direct talks between Infantino and Andrew Wilson, the Electronic Arts chief executive, failed to yield a breakthrough, the sides agreed to an amicable separation, Wilson said. Infantino, since taking office that year, has tried - and often failed - to unlock new revenue streams. The most recent EA Sports-FIFA deal was signed 10 years ago, but the intervening years had been marked not only by great technological change but arguably even greater upheaval at FIFA, which almost collapsed after a major corruption scandal in 2015. “The FIFA name” - which he suggested the organization would reclaim for its own game - “is the only global, original title.” “I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans,” said Gianni Infantino, the FIFA president. ![]() For that, consumers will be asked to wait until 2024, when FIFA says it will launch a rival soccer simulation game. Those games, though, will not offer the same sort of match simulations devotees of the EA Sports version have come to know.
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